ABOUT - Entertainment

Where do the Entertainment Industry's biggest studios, networks and brightest stars turn to build their buzz? New Media Strategies. In an industry built on buzz, there isn’t a bigger player in social media marketing than NMS.

From the small screen to the big screen over the past decade New Media Strategies has worked with over ten studios and over fifteen TV networks, including ABC, CBS, Discovery, ESPN, Paramount, NBC, Nickelodeon, Nick Jr., Syfy, and USA Network.

On the silver screen, our efforts on behalf of our studio clients have contributed to the success of more than 55 films which hit #1 at the box office, grossing more than $2.4 trillion…and counting.

Our television expertise includes campaigns focused on awareness building, Word of Mouth and Digital Promotion for a number of highly anticipated prime time network and cable programs.

Our gaming experience includes title launches for 2K Games, Midway and Bethesda Softworks.

The NMS Entertainment Teams consists of gamers and pop culture junkies, who also happen to be top-notch marketing professionals with a passion for social media.

Selected Case Studies

NBC
Syfy
USA’s The Starter Wife

NBC

The Challenge: Drive awareness of NBC.com’s multi-function, multi-use full episode technology

The Challenge:

As NBC Prime Time’s Social Media Agency of Record, NMS’ work spans across almost every property, feature program and network brand objective of NBC and NBC.com
Reinforce NBC.com as the official home of NBC and differentiate it from other sites hosting NBC programming
Define NBC.com’s value proposition, including the diversity of available content beyond video

The Execution:

Facilitates 29 NBC property Facebook Fan Pages and 29 NBC property Twitter handles
Created a NBC Digital network, distributing assets and information to highly influential members
Interact with targeted series specific viewers (29 different series) through word of mouth messaging, digital PR and micro blogging, working to seed links and drive traffic to NBC.com

Results:

FACEBOOK

Total Facebook fans: 2,977,317
26 pages managed

NBC.COM VIDEO

Facebook is the #2 traffic driver
Twitter is the #6 traffic driver

DIGITAL NETWORK

11,162 placements since May
200+members

TWITTER

Total Twitter followers: 329,667
26 pages managed

Related Blog Posts Categorized "Entertainment"

Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

NMS Admin, on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

favicon Published by NMS Admin at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

Welcome, TwitCritics

Sonja Olson, Senior Project Manager, Entertainment on November 11, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture, Twitter

Twitter can be powerful - that we know - but as a film fan, how does one make sense of it? TwitCritics is a new site that aims to help us do this by measuring the pulse surrounding new film releases and in doing that, also illustrates the viewing preferences and tendencies of the Twitterverse.

favicon Published by Sonja Olson at NMS Blog on November 11, 2009 in NMS Entertainment, New Media Strategies, Movie Marketing, Pop Culture, Twitter

Blogs with Balls 2.0 at Blogworld New Media Expo

Patrick Wixted, Online Brand Manager, Entertainment on October 14, 2009 in NMS Entertainment, New Media Strategies, Social Media, Social Marketing

I’m excited to be embarking on a trip today to Blogs with Balls 2.0, a leading-edge conference on the intersection of sports and new media, as part of Blog World and New Media Expo in Las Vegas. This event gathers some of the top sports bloggers, sports media personalities and figures from across the nation to share and learn perspectives on the issues surrounding social media and sports.

favicon Published by Patrick Wixted at NMS Blog on October 14, 2009 in NMS Entertainment, New Media Strategies, Social Media, Social Marketing

Twitter: Who Brings the Funny?

Hillary Jackson, Project Manager, Entertainment on October 09, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter

Making people laugh is hard enough, but making people laugh in 140 characters or less is extremely difficult. When I first joined Twitter, I decided early on that the comedic approach was not for me, and that I’d leave that to the professionals. So, what have the professionals been tweeting?

favicon Published by Hillary Jackson at NMS Blog on October 09, 2009 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter

(206) Days of Social Marketing

Emily Kaiser, Senior Online Analyst, Entertainment on August 18, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

Approximately 206 days ago, I saw the teaser trailer for (500) Days of Summer. As a long time fan of the film’s stars Joseph Gordon-Levitt and Zooey Deschanel, I was immediately intrigued, and after reading favorable reviews following the films Sundance premiere, I was a bit disappointed to learn that the initial limit release was still months away, July 17 to be exact. So how did (500) Days of Summer, a breakup dramedy, keep my attention for over six months?

favicon Published by Emily Kaiser at NMS Blog on August 18, 2009 in NMS Entertainment, New Media Strategies, Social Media, Movie Marketing, Pop Culture

AND YOU CAN ALWAYS CALL US AT - 703 253 0050