ABOUT - Entertainment

Where do the Entertainment Industry's biggest studios, networks and brightest stars turn to build their buzz? New Media Strategies. In an industry built on buzz, there isn’t a bigger player in social media marketing than NMS.

From the small screen to the big screen over the past decade New Media Strategies has worked with over ten studios and over fifteen TV networks, including ABC, CBS, Discovery, ESPN, Paramount, NBC, Nickelodeon, Nick Jr., Syfy, and USA Network.

On the silver screen, our efforts on behalf of our studio clients have contributed to the success of more than 55 films which hit #1 at the box office, grossing more than $2.4 trillion…and counting.

Our television expertise includes campaigns focused on awareness building, social media marketing and Digital Promotion for a number of highly anticipated prime time network and cable programs.

Our gaming experience includes title launches for 2K Games, Midway and Bethesda Softworks.

The NMS Entertainment Teams consists of gamers and pop culture junkies, who also happen to be top-notch marketing professionals with a passion for social media.

Selected Case Studies

BBC America—Doctor Who
NBC
Syfy
USA’s The Starter Wife

BBC America—Doctor Who

The Challenge: To fuel online awareness and positive buzz about the series premiere of Doctor Who and encourage tune-in on Saturday, April 17th to help make it the biggest ratings night in BBC America history.

Execution

Primary Tactics: Six week campaign with Digital PR, Messaging and Reporting

Digital PR: NMS disseminated assets, including clips, key art, countdown widgets banners, and exclusive interviews and ran a giveaway for a special edition of Wired magazine with a Doctor Who-related cover.

Messaging: NMS delivered 158 total messages about Doctor Who in vibrant forums and communities.

Reporting: Comprehensively tracked and monitored for buzz about Doctor Who throughout the six-week campaign.

Results

NMS’ efforts led to record-breaking numbers for BBC America as the Doctor Who series premiere debuted as the most watched telecast in network history (1.2 million viewers in live and same day).
Digital PR tactics yielded 105 total live features, reaching an estimated 4,717,000 Unique Users and garnering 24,499,000 Impressions on sites with a combined 35,374,000 Unique Monthly Visitors.
Our messaging reached an estimated 1,633,000 Unique Users and garnered 10,634,000 Impressions.
NMS reporting detailed a buzz increase of 371% from the first week to the final, and recorded that NMS’ executions led to a (ridiculously) robust 218,447 total discussions.

Related Blog Posts Categorized "Entertainment"

Why Social Media Is Pioneering The Future of Music

Travis Bernard, Online Analyst, Entertainment on August 27, 2010 in NMS Entertainment, Online Marketing, Pop Culture

Each year, more and more social media services are emerging that help make discovering and listening to music more social. First it was peer-to-peer services like Napster, then it was streaming internet radio, and now it’s about social music. As our appetite for discovery grows, so will our thirst for innovation in social media and music.

favicon Published by Travis Bernard at NMS Blog on August 27, 2010 in NMS Entertainment, Online Marketing, Pop Culture

Social Media Scores at World Cup

Fenella Basilio, Senior Online Analyst, Entertainment on June 22, 2010 in NMS Entertainment, New Media Strategies, Social Media, Engagement, Pop Culture, Sports

A mere 12 days ago, we took a look at social media’s potential impact on the World Cup – and it didn’t take very long to see its effects. A week or so into the tournament, it’s already apparent that the world wide web has gone soccer crazy, as the opening round of games has already been dubbed the biggest web event in history, surpassing that of Obama’s election win in 2008, and far exceeding any viewing/web usage during 2006 World Cup in Germany.

favicon Published by Fenella Basilio at NMS Blog on June 22, 2010 in NMS Entertainment, New Media Strategies, Social Media, Engagement, Pop Culture, Sports

Videogames and Social Media at E3 2010

Mark Netter, Regional Sales Director, West on June 21, 2010 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter, Video Games

The largest annual videogame conference in the Western Hemisphere, E3 (Electronic Entertainment Expo) was held this past week at the Los Angeles Convention Center. While E3 has grown and morphed since the first one in 1995, it continues to be a hugely exciting event, where game publishers show their upcoming product both on the floor and behind closed doors. Our own Mark Netter has attended this event for years and reviews here how social media has effected E3.

favicon Published by Mark Netter at NMS Blog on June 21, 2010 in NMS Entertainment, New Media Strategies, Social Media, Pop Culture, Twitter, Video Games

“Crowdsourcing” Re-Imagined For The NBA Playoffs

Hal Speisman, Senior Online Analyst, Entertainment on May 19, 2010 in NMS Entertainment, New Media Strategies, Social Media, Twitter

How the tweets Of Sports Guy And Celtics fan Bill Simmons may have opened new social media doors for sports fan organization.

favicon Published by Hal Speisman at NMS Blog on May 19, 2010 in NMS Entertainment, New Media Strategies, Social Media, Twitter

Oscar Night Buzz Report: Twitter Emerges As The Destination For Everyone’s Academy Awards Take

NMS Admin, on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

This year, films that NMS worked on racked up 36 nominations and captured 10 Oscars, including The Hurt Locker’s Best Picture win. In the social media universe, Twitter interaction during the Academy Awards exploded, as film and pop culture fans communicated and participated in the live discussion like never before.

favicon Published by NMS Admin at NMS Blog on March 08, 2010 in NMS Entertainment, New Media Strategies, Online Intelligence, Social Media, Facebook, Movie Marketing, Pop Culture, Social Marketing, Twitter

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