We have protected the bottom line for numerous clients in times of crisis, helping them to navigate challenging situations and make intelligent business decisions. And we have helped our clients achieve a greater understanding of how their corporate brand (as well as individual product brands) are perceived and discussed by members of the online audience.
Our diverse and extremely talented team of marketing and PR professionals brings passion, creativity and thoughtful strategic analysis and recommendations to each and every project. Our client teams are staffed with industry subject matter experts that “live and breathe” in their online space and are able to help our Corporate clients successfully negotiate the various online platforms.
EXECUTION
•NMS partnered with the Stuzo Group to develop a Facebook application and microsite contest that encouraged target audiences to submit their stories and photos for a chance to win Chico’s gift cards
•NMS engaged influential Fashion and Women’s bloggers to host content and giveaways for their readers
RESULTS
•In just four weeks, NMS secured placements on high-traffic sites and blogs reaching over 50,000 women
•Generated 16 placements on popular Fashion and Women’s sites and blogs that reached an estimated 23,249 Unique Users and made 52,350 Impressions
•Inspired a significant amount of substantial discussion about the brand among influential blogs
•The four week contest generated 1,195 entries with 671 total comments from readers
JetBlue was able to survive their recent PR crisis because they used social to become a brand people love. Now, as Facebook’s “Like” button becomes ubiqitous, marketers must look beyond just engagement tactics and find ways to truly endear their brands and causes to consumers.
Published by Jared Degnan at NMS Blog on August 18, 2010 in NMS Corporate, Reputation Management, Social Media, Crisis Management
When you look at brands in the same category or in the same industry; you frequently see the same thing – the strongest correlation is between the number of videos or photos posted and the higher rates of engagement. In other words; regardless of the size of a brand’s page fan growth will be more aggressive when consumers feel free enough to share their own content.
Published by Jared Degnan at NMS Blog on April 06, 2010 in NMS Corporate, New Media Strategies, Social Media, Facebook
In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands - otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it's no wonder some CPG marketers are apt to describe their relationship with their product's social media strategy as "complicated."
Published by Jared Degnan at NMS Blog on January 06, 2010 in Brand Protection, NMS Corporate, New Media Strategies, Social Media, Word of Mouth Marketing, Social Marketing
Since the beginning of September I've been asked on four separate occasions if I'm receiving more opt-in e-mail spam than usual.
Of course, like the rest of my peers, I am. In the past, we would have received all of these discounts via the postal service or clipped them from back of the newspaper. But now savings are staring us right in the face when we check our e-mail, so isn't it worth our time to start taking these companies up on their offers?
Published by Meghan Sager at NMS Blog on December 15, 2009 in NMS Corporate, New Media Strategies, Social Media, Pop Culture, Twitter
Two researchers at Rutgers University recently released a new study that found that 80% of those on Twitter are "me-formers." That is to say, they are Twitter users whose posts are updates about themselves, their thoughts, and their activities. The other 20% are classified as "informers" -- those who share information and links. The study found that informers tended to have larger networks and be more interactive.
Published by Nisha Chittal at NMS Blog on December 08, 2009 in NMS Corporate, New Media Strategies, Social Media, Trends, Twitter