February 15, 1999
NMS Founder quits prior job and incubates New Media Strategies from Capitol Hill apartment
New Media Strategies has a record unmatched by any other social media marketing firm: more than 2,000 social media marketing campaigns for 85 different industries; unparalleled experience giving clients a distinct advantage in the marketplace.
Founded in 1999 by former pollster Pete Snyder, NMS has played a leading role in defining social media marketing, metrics and best practices.
A full service idea shop with more than 120 employees, NMS’ core competencies include social media marketing, corporate blogger engagement, brand protection, issue advocacy, online intelligence, and organizational training. The agency specializes in many verticals including entertainment, health and beauty, sports, automotive, consumer packaged goods, retail, travel, technology, and public affairs.
NMS has been heralded as a “pioneer in consumer communications” by the Washington Post. Its influence on the industry has changed the jargon of Web 2.0 according to Wired Magazine. As of January 10, 2007, New Media Strategies Inc. operates as a subsidiary of Meredith Corp.
Our Heritage
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February 15, 1999
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December 12, 1999
December 12, 1999
Burger King hires NMS for Pokemon campaign
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June 1, 2001
June 1, 2001
NMS launches Orbitz - first intelligence and social media campaign for travel industry
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October 2000
October 2000
Washington Business Forward profiles NMS as rising star and one to watch in the tech
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2003 and 2005
2003 and 2005
New Media Strategies Named to 50 Great Places to Work by Washingtonian Magazine
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2004, 2005, 2006
2004, 2005, 2006
Three consecutive years, NMS named to Inc. 500 list of Fastest Growing Companies in America
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2006
2006
Pete Snyder, CEO of New Media Strategies, Named Fortune Small Business Best Boss for 2006
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2007
2007
Meredith Corporation acquires NMS
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2008
2008
Wall Street Journal highlights NMS for text-savvy office practice
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2009
2009
Washingtonian names NMS CEO and Founder Pete Snyder one of the area's key entrepreneurs in its "Top 100 Tech Titans" list, which was featured in their May issue
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2010
2010
Pete Snyder becomes president of Emerging Markets Group, Meredith Corporation
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2011
2011
Pete Snyder named as one of Washingtonian Magazine’s Top Tech Titans for the second time
Meredith Xcelerated Marketing | Agencies in the Meredith Family
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NMS is a wholly owned subsidiary of Meredith Corporation (NYSE: MDP). As one of the nation’s leading media and marketing organizations, Meredith provides significant resources to NMS in the areas of consumer insight, multicultural marketing, market research, rich content development, and database marketing. In fact, NMS teams have access to Meredith’s extensive U.S. database—the largest of any media company, offering more than 85 million unduplicated consumer names, reaching 8 out of 10 home-owning households.
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Directive
Directive specializes in database strategy, analytics, and customer asset management.NMS looks to Directive for programs that increase the level of consumer engagement by increasing the depth of interaction with the brand.
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Genex
Genex has unsurpassed expertise in the digital space, focusing exclusively on interactive strategies for the past 12 years. NMS leverages that expertise in the development of specific web applications, and the design and engineering of powerfully engaging websites for our clients.
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The Hyperfactory
The Hyperfactory powers businesses and brands through the mobile medium. NMS collaborates with Hyperfactory mobile marketing experts to integrate mobile media into our clients’ campaigns in new and more flexible ways. Our mobile Internet sites, applications, and technology platforms personalize clients’ brand experiences, enabling them to interact in ways that are relevant to the customers’ hectic schedules and need for information on the go.
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Iris
Iris is a marketing, advertising and experiential agency amplified on a global scale. With offices in Amsterdam, Delhi, London, Melbourne, Shanghai, New York, Sydney and Singapore (among others), Iris specializes in brilliant ideas for brand consultancy, PR, direct, retail, sponsorship and digital promotions.
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Big Communications
Big Communications is a full-service healthcare marketing agency dedicated to helping healthcare brands build relationships with their core audiences. Whether your marketing needs are relatively simple, or as complex as a fully integrated patient-relationship management engagement, Big has the expertise and optimal mix of traditional and emerging strategies to reach your target audiences and drive brand growth.